In a sudden move made yesterday afternoon by Microsoft in the gaming industry, announcing the impending acquisition of Activision Blizzard.
This acquisition costs $68.7 billion, and is by far the largest in the gaming sector. Upon completion, Microsoft will become the third largest player in the field of video games, behind only the Chinese Tencent and Sony, the PlayStation.
Under the umbrella of Activision is a huge list of gaming studios and successful IPs. Among them are Warcraft, Diablo, Call of Duty, Overwatch, Star Craft, Crash Bandicoot and more.
Xbox’s portfolio is growing significantly, and the Game Pass subscription service is growing significantly stronger. In fact, it’s worth noting that the acquisition also includes King, known for Candy Crash, a huge money machine for mobile gaming.
As expected, a move like the one above shook the foundations of the gaming world, which is booming. Several are talking about monopolistic tactics – something the authorities will consider before giving the green light – while others say they are excited about this move by Microsoft.